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17th of August 2018


TOYOTA: Record light-truck demand; soft sedans

Combined Toyota and Lexus car sales are down 7 percent in the first half of the year. Photo credit: David Phillips

UPDATED: 7/5/18 11:53 am ET - adds details

DALLAS -- Toyota Motor Sales U.S.A. said sales rose 3.6 percent in June from a year earlier as record demand for its light trucks and better availability of pickups overcame soft sedan deliveries.

Brands: Toyota up 4.4%; Lexus down 2.6%

Notable nameplates: Toyota Camry down 4.2%, Toyota Corolla down 9.3%, Toyota C-HR up 40%, Toyota RAV4 up 11%, Toyota Highlander up 25%, Toyota Tacoma up 36%, Lexus NX up 5.8%, Lexus RX up 5.3%, Lexus LS up 163% (789 units last month vs. 300 a year earlier), Lexus ES down 23%.

U.S. market share: 13.5 % in June vs. 13.7 % in June 2017; 13.8 % year-to-date through June vs. 13.7 % year-to-date through June 2017.

Incentives: $2,288 per unit, down 14% from a year earlier, according to a forecast by ALG.

Average transaction price: $31,646, up 2.4% from a year earlier, ALG says.

Quote: "Our U.S. outlook for the year is 2.4 million total sales. We continue to make more light trucks available to our dealers, and it's paying off with record sales. We're confident we have the right mix of products to meet consumer demand, with more exciting announcements in the pipeline," said Andrew Gilleland, vice president of sales operations for the Toyota division, during a conference call.

Did you know? Combined Toyota and Lexus car sales are down 7 percent in the first half of the year, a relatively mild drop compared with much of the industry, and the venerable Toyota Camry is up by 1.1%. The automaker's light-truck sales in the U.S. rose 11 percent in the same period. Overall sales at Toyota and Lexus in the first half rose 3 percent compared to last year, to 1,189,312 units.

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