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22nd of July 2018

Economy



ABS-CBN, GMA hold on to ratings lead

Media giants ABS-CBN Corp. and GMA Network Inc. mainly held on to their respective leads in national and urban television ratings.

On Tuesday, the two companies announced ratings data for June 2018, citing data from different third-party research firms.

ABS-CBN said it had a nationwide ratings lead of 45 percent against GMA’s 32 percent, based on data from Kantar Media.

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For its part, GMA said it had a total day people audience share average of 41.6 percent in the National Urban Television Audience Measurement (NUTAM) versus ABS-CBN’s 38.3 percent.

GMA uses data from Nielsen TV Audience Measurement.

Between the two companies, GMA’s has historically highlighted its performance in heavily populated areas, in particular, urban Luzon and mega Manila.

In Urban Luzon, GMA posted an average total day people audience share of 46.4 percent, more than ABS-CBN’s 32.6 percent.

In Mega Manila, it cornered a share of 48.1 percent versus ABS-CBN’s 29.5 percent.

ABS-CBN, meanwhile, sought to underscore its lead in Metro Manila. ABS-CBN said it got an average audience share of 43 percent against GMA’s 29 percent.

It was also ahead in Total Luzon, with 41 percent against GMA’s 36 percent.

ABS-CBN also said that for June 2018, it cornered 54 percent in Total Visayas against GMA’s 24 percent. In Mindanao, it was 53 percent for ABS-CBN against 26 percent for GMA.

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ABS-CBN also said it won the ratings war in the prime-time block, saying it got an audience share of 48 percent compared to GMA’s 33 percent.

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